Have you thought about launching a podcast lately? It seems to be fun and not too difficult to get started with, right? Yet, as soon as it gets concrete, many of us begin to experience all kinds of feelings and anxiety. Is somebody going to listen to my podcast? Where do I even start? Is what I’m talking about really interesting for a possible audience?
To be honest, we can’t provide you answers to all of your questions. But we surely can give you some encouragement and moral support. First and foremost, having your own podcast is not as hard as you might think. However, there are a few details to be aware of before you start. With this five-step plan, we will give you some advice, and then nothing stands in your way to dig in and give it a try!
1. Motivation is key
If you start a podcast you probably will have a certain interest in talking about something. You might have your big podcast idol and want to become like him or her. And you want to get a bigger audience instead of only entertaining your friends all the time.
If this sounds about right to you, then you’re on track. A big portion of motivation to achieve your goals really is the basis you need to have, before getting to know all about the right microphones or learning how to edit audio-files. Because you might get stuck with your podcast for a while. Unless you’ll stop after the first episode, which you definitely shouldn’t!
2. Podcasting is time-consuming
Be prepared that having your own podcast will take a lot of your time. Time to record, to edit, to advertise in order to grow your audience. And time to produce more episodes.
However, podcasting is your hobby, right? Something you’re passionate about anyway. Something you burn for, something that makes you excited (see point 1). Then this shouldn’t matter too much. We just wanted to mention it.
3. Choose a podcast topic
Podcast topics are worth thinking about twice. That’s why it was worth for us talking about this important step in another article. If you wonder about how to find the right topic for you, have a look here.
4. Choose a podcast name
Podcast names are the worst to come up with, you might think. It keeps you awake at night and seems to be the most important step ever to become a podcaster. Well, it maybe is, but in the end it’s just a name, right?
Here are three main options which will hopefully give you an idea to name your podcast:
- Be creative. Play with words around the show’s topic, make it funny, or come up with something catchy that gets the attention of your listeners. This option is not very suitable if you don’t have an audience yet. You want to think from your listeners’ perspective and ask yourself what they are searching for online, if they want to hear about your topic.
- Pick a name that describes your podcast. Your possible audience will get a grip of your podcast much easier compared to the first option. This is boring, you might think, however your audience will not care, as long as your content is interesting to listen to. Just make sure your name doesn’t get too long.
- Use your actual name. Like other famous podcasters such as Tim Ferriss did. His podcast “The Tim Ferriss Show” is the host of the number one business podcast on Apple Podcast. Again, if you don’t already have an audience this will not be the best choice. Because people who accidentally stumble over your podcast will have no idea about what it is that you want to tell them.
The first step to a good podcast name is brainstorming as much as you can. Also involve other people to ask for their opinion. And once you picked a name, make sure it is not already out there.
5. Think about the format
After checking all the boxes from before, you finally get to the point where you’re about to start the podcast adventure. However, before hitting the record-button and diving into it, you want to get a good idea on how your podcast will look like. How do you want to transmit your topic to your listeners? What structure should your episodes have? Do you want to involve other people?
Podcast formats are ways to organize and structure your content. The most popular ones are the following, but there is of course room for other styles. Make sure to be consistent and don’t switch too much between different formats.
- The interview: A host (you) asks questions to a guest who speaks about his expertise or experience.
- The monologue: The easiest of all formats. You don’t need much setup or planning, but simply talk in a microphone about your subject.
- The conversation: Two people, a host and a co-host, have a straightforward conversation about different topics.
- Non–fictional storytelling: You talk about real-life events, for example about murders, travel-adventures or historical events.
- Fictional story-telling: Everybody can come up with good stories. And people love to listen to good stories.
And one last tip…
The biggest challenge people face is to get rid of the common belief that everything has to be perfect. Sorry, that’s definitely not going to happen in the beginning. This doesn’t mean that your podcast won’t be good, though! Just launch, figure it out, and learn and grow during the process.